Brand Activation: Sizzle & Smoke Shop
Event Activation for Sponsorship placement at major industry festival.
Local retailer Sizzle & Smoke Shop set the goal of increasing its brand visibility, customer engagement, and lead generation by representing itself at one of Atlanta's leading industry festival as a top level sponsor. Four Venti Marketing ran the pre-event marketing campaign, designed the event activation, and managed day-of execution.
Post event results included securing two new business partnerships with like brands, $1000+ in onsite event sales, 18% post-event sales increase in the week after the event, and an ongoing rise in social media following and engagement.
Site Visit & Design Planning
As with the majority of our projects I start by jotting down ideas and sketching the vision for the activation. A site visit was also conducted with our contracted decor specialist and prop designer.
Pre-Event Marketing Strategy
This event sponsorship was an integral effort within the business' One Year Anniversary marketing campaign. We created custom graphics and integrated social media marketing, as well as partnering with some of the store's distributors.
Event Day Execution
Event day set up and partner coordination was managed. Throughout the event Four Venti Marketing ensured seamless execution.
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